Advice to Baruch College

With all the new media, everyone is taking the initiative to maximize their marketing and outreach efforts by using the social networking sites to its fullest potential. There's a lot Baruch has already done to go about trying to spread as much information as they can throughout Facebook and Twitter, but there can always be improvements and suggestions.

Advice I'd give to Baruch College regarding new media would be to perhaps create a twitter account for each department within Baruch and post things specific to their departments, whether it's responding to students, posting interesting articles, or retweeting other students' posts. A faculty member (or members) within the department can run the accounts, whether it's something strict or not. Regardless, I think it'd make the students and faculty more integrated and interactive with one another. Plus as we've looked into for an assignment, Twitter is a more casual platform, so faculty would be able to respond to tweets in short and simple terms. I think this is a great idea because most of the time, students check their social media accounts before checking their school emails.

I've also noticed that some professors at Baruch use blogs to outline their course schedule and post updates regarding the course. If the more of the professors at Baruch utilize blogs as well, it'd increase the use of new media. Plus, there are times where BlackBoard acts up or is undergoing updates and I think for times like these, posting on blogs would be most useful. I believe students would enjoy having Twitter accounts for specific departments especially because as students, we need to have a minor and there are many different subjects students choose to dabble in and it'd be a great opportunity for students to learn more about and keep up to date on information regarding their minor(s).